Novera Hydroxyl Purifier

Novera Hydroxyl Purifier

 4.8/5 based on 4000+ reviews!
Regular price $59.99
Regular price $59.99 Sale price
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  • "This is the first foam and towel that actually lift the black city grime off my dog's paws instead of just smearing it around. The UrbanShield boots are also the first ones he hasn't kicked off. Absolute lifesaver for apartment living!"

    Amanda G.
  • "The Paw Healing Balm saved my pup's cracked paws from the salted winter sidewalks in just a few days. The entryway foam routine is so quick and satisfies my inner clean-freak. Worth every penny."

    Jessica L.
  • "Shocked by how easy the boots are to put on and how well they stay secure. I bought 2 pairs and they fit on both Doug who is a 50lb golden and Blue my 25lb golden doodle! On days we forget them, the PawFresh foam cleans him up in seconds. The amount of soot that comes off on that towel is gross but amazing.

    Remy H.

    Product Protection and Care FAQs

    Will this actually keep city street grime and mystery liquids off my furniture?

    Yes. This system directly targets the core frustration of city dog owners who are disgusted by tracking sidewalk filth, street urine, and garbage water into their homes. The heavy-duty decontamination routine completely strips away dark soot and grime before it can transfer to your clean couch or ruin your bed sheets.

    How does this protect my dog from toxic winter sidewalk salt and chemical burns?

    Winter pavements are heavily coated in corrosive chemical de-icers that crack sensitive paw pads. This intense exposure causes many city dogs to limp or cry out in pain halfway through an ordinary block walk. Our solution builds a reliable physical barrier that stops caustic winter sludge and harsh chemical residue from burning their feet.

    My dog constantly licks his paws after walks. Will this stop toxic ingestion?

    Compulsive paw licking is a high-priority medical danger because street toxins like antifreeze taste sweet to animals but can trigger sudden kidney failure. When dogs chew or lick their pads because they burn, they ingest dangerous sidewalk residues. Decontaminating their feet immediately after every walk breaks this terrifying cycle and provides true peace of mind.

    Are the booties easy to put on, and will they stay secured during city walks?

    Absolutely. Sourced data from hundreds of urban pet parents shows that easy application and a secure fit are critical performance necessities. We designed our footwear with an easy to secure closure system and tear-resistant rubber soles that stay firmly attached while walking across concrete, asphalt, and public alleyways.

    Can this routine help me avoid expensive professional rug cleaning bills?

    Yes. Tracking black city mud into your apartment can result in permanent sofa stains and lost security deposits. Establishing this quick post-walk routine completely stops the ongoing financial drain of hiring professional carpet cleaning crews every single spring.

    Novera Hydroxyl Purifier

    Regular price $59.99
    Regular price $59.99 Sale price
    SAVE Sold out
    View full details

    Four Easy Steps

    1. Shield with the Booties
    Put on the UrbanShield Booties before your walk to block corrosive sidewalk salt, toxic chemicals, and city grime.

    2. Lift with the Foam
    After the walk, apply the Cleansing Foam to instantly break down and neutralize invisible street toxins before your dog can lick them.

    3. Wipe with the Towel
    Use the Towel to wipe away the dissolved filth and dry their paws so they can go straight onto the couch or bed.

    4. Repair with the Balm
    Massage the Healing Balm into their pads to soothe cracking, heal raw skin, and protect against sidewalk burns.

    Why Novera?

    Engineered for the reality of city life, not just the aesthetic.

    Medical-Grade Protection

    Urban sidewalks aren't just dirty; they are toxic. Novera is built to shield sensitive pads from caustic de-icers and chemical burns. By creating a total barrier against hidden street toxins, we break the cycle of compulsive paw licking and potential chemical ingestion, keeping your dog safe from the concrete jungle's invisible dangers.

    Superior Home Hygiene

    Stop tracking city grime, asphalt soot, and alleyway bacteria into your living space. Novera ensures that the street stays on the street. Our system sanitizes and seals, preserving the cleanliness of your couch, rugs, and bed sheets while ending the frustration of constant, ineffective floor cleaning.

    The Novera Performance Standard

    We reject superficial trends to focus on what matters: reliability. Designed for the high-density urban environment, our kits feature secure, tear-resistant closures that stay firmly attached during walks. Novera is the trusted choice for pet parents who demand functional, data-backed utility over simple fashion.

    The Urban Performance Standard

    Engineered for the concrete jungle, refined for your home.

    Common Alternatives

    • Constant, tedious paw wiping
    • Footwear that slips on asphalt
    • Risk of toxic ingestion
    • Fragile, non-durable materials
    • Hidden costs of rug cleaning

    The Novera Standard

    • ✅ Zero-residue home entry
    • ✅ Secure-lock urban fit
    • ✅ Anti-toxicity barrier
    • ✅ Industrial-grade durability
    • ✅ Permanent asset protection